Just did some research on digital business models and found this interesting insight.
Here is how the big digital leaders, namely Apple, Alphabet, Amazon, Facebook and Microsoft make their money.
Alphabet and Facebook are clearly advertising companies. Apple is clearly a product design company. Amazon is a retailer with big stakes in Media and Cloud Services. And Microsoft is a little bit of everything, but still makes 50% of its revenue from its past successes Office and Windows.
Just wondering: How much of this revenue is generated through APIs? I can only guess, but for Amazon, Alphabet and Facebook it would be a whole lot of the pie.
Also published on Medium.